A Strategic Collaboration to Empower Physical Stores
FOORIR and Cititex — officially announced a strategic partnership focused on one goal:
helping offline retail stores understand, manage, and optimize customer foot traffic through smart technology.
This collaboration brings together FOORIR’s IoT-based people-counting systems and Cititex’s extensive retail and apparel experience to deliver a new generation of data-driven retail insights for Indonesia and beyond.
About FOORIR
FOORIR is a global leader in intelligent people counting and spatial analytics.
The company develops and manufactures advanced sensors that capture real-time visitor data across retail stores, transportation hubs, and public venues.
With core technologies like AI, ToF (Time-of-Flight) sensors, and stereo vision, FOORIR enables retailers to measure traffic, monitor occupancy, and improve decision-making.
Its solutions are used in over 75 countries, supporting global clients in retail, real estate, and smart city development.
FOORIR’s mission is simple — turn physical space data into actionable intelligence that drives better operations and customer experiences.
About Cititex
Cititex is Indonesia’s largest blank apparel and custom printing brand, operated by PT Global Prima Textilindo and headquartered in Jakarta.
Founded in 2012, Cititex began as a small DTG (direct-to-garment) workshop and has grown into a nationwide retail network with over 50 stores across Indonesia’s biggest cities — Jakarta, Surabaya, Medan, and Bali.
The company’s slogan, “We Print Your Idea,” represents its passion for creativity and personalization. Cititex offers both custom apparel services and ready-to-print blank clothing to individuals, resellers, and corporate clients.
Why This Partnership Was Formed
Physical stores are back — but managing them efficiently has become more complex.
Retailers today face key challenges:
- Unpredictable foot traffic due to changing consumer behavior.
- Difficulty measuring conversion rates between visits and purchases.
- Inefficient store layouts that don’t align with customer flow.
- Limited visibility into when and how customers visit.
The FOORIR × Cititex partnership was designed to solve these offline challenges through data intelligence.
How It Works
FOORIR installs smart people-counting sensors in Cititex’s offline stores.
These sensors capture entry counts, dwell time, path tracking, and heatmaps — giving store managers real-time insights into how customers move and shop.
Cititex then uses this data to:
- Adjust product placement for better engagement.
- Plan staff scheduling around real traffic peaks.
- Improve store layouts to enhance flow and comfort.
- Align inventory and marketing campaigns with true demand.
Together, they create a closed feedback loop between customer behavior and business decisions.
The Core of the Collaboration: Offline Foot Traffic Optimization
1. Turning Visitors into Data
FOORIR’s people counters measure every visitor with over 98% accuracy, even distinguishing staff from shoppers.
This allows Cititex to know exactly when and how people enter, stay, and leave — unlocking patterns invisible to manual observation.
2. Optimizing Store Layouts
By mapping hot zones and quiet areas, Cititex can rearrange displays or adjust lighting to encourage more movement and interaction.
The result: improved customer experience and higher conversion rates.
3. Data-Driven Staffing and Operations
Real-time traffic dashboards help store managers schedule employees based on true footfall trends, ensuring better service and lower labor costs.
4. Smarter Marketing and Inventory
When Cititex sees peak hours or trending zones, they can run targeted promotions or allocate stock accordingly — reducing waste and increasing sell-through.
Real-World Example
At a Cititex flagship store in Jakarta, FOORIR sensors recorded a 25% increase in evening visitors after a promotional event.
However, conversion rates dropped compared to morning hours.
With this insight, Cititex adjusted staffing and introduced evening-only promotions for activewear. Within one month, conversion improved by 18%, proving the power of foot-traffic analytics.
Benefits for Retailers and Customers
- For Retailers:
Gain visibility into every store’s true performance. Plan layouts, promotions, and staffing with confidence. - For Customers:
Enjoy smoother in-store experiences with better flow, reduced queues, and well-organized displays. - For Operations Teams:
Manage costs, reduce inefficiencies, and enhance productivity using data-driven planning. - For Executives:
Integrate FOORIR’s analytics dashboards into retail strategy to make evidence-based decisions across multiple stores.
Sustainability Through Smart Operations
Both FOORIR and Cititex share a commitment to sustainable business growth.
By optimizing in-store operations and resource allocation, the collaboration helps reduce:
- Unnecessary energy consumption (by analyzing traffic vs. open hours).
- Product overstock and waste.
- Staffing inefficiencies.
This means smarter, greener, and more efficient retail operations for the long term.
Looking Ahead
The FOORIR × Cititex partnership will continue to expand throughout 2025 and beyond, including:
- Rolling out smart foot-traffic systems across all major Cititex stores.
- Launching joint research on retail behavior analytics.
- Developing a retail analytics dashboard tailored for Indonesian market needs.
- Exploring data-driven store design concepts for future locations.
This collaboration sets a new benchmark for how data and apparel brands can work together to make offline retail intelligent, measurable, and profitable.
Conclusion
The partnership between FOORIR and Cititex isn’t just about technology — it’s about empowering physical stores with data.
By transforming customer movement into actionable insights, they help retailers make better decisions, enhance experiences, and build sustainable growth in an increasingly digital world.
The future of offline retail is smart, connected, and measurable —
and it starts with FOORIR and Cititex.