A Strategic Collaboration with a Clear Focus
In an evolving retail landscape, physical stores face a key challenge: managing and optimizing foot traffic.This year, FOORIR and Lippi announce a strategic partnership. They will work together to bring advanced people-counting and analytics solutions to Lippi’s retail network.By combining FOORIR’s technology with Lippi’s outdoor apparel brand strength, this collaboration aims to upgrade the in-store experience, improve layout decisions, and boost store performance.
About FOORIR
FOORIR is a professional provider of intelligent people-counting solutions.The company focuses on R&D, production and global sales of IoT smart devices for retail stores, smart buildings, transport hubs and more.Key capabilities include AI visual recognition, ToF sensors, 3D/infrared counters and edge computing.With over 6,000 retail deployments in more than 75 countries, FOORIR supports brands in understanding customer flow and optimizing operations.
About Lippi
Lippi is a South American outdoor apparel and gear brand, rooted in the Andes region.It designs and produces jackets, hiking boots, gear for demanding terrains and active life.With a strong retail and online presence across Latin America, Lippi connects with adventurous consumers who value performance and style.Now, Lippi seeks to upgrade its in-store experience and data capabilities — and that’s why this partnership matters.
Why This Partnership Matters
Solving the Offline Foot Traffic Challenge
Physical stores still drive major retail revenue. But many brands struggle to understand how customers move inside the store.With FOORIR’s people-counting sensors and analytics platform, Lippi will gain precise data on entrances, exits, dwell times and hot zones.This data is the foundation for smarter store layout, targeted assortments and improved staffing decisions.
Enhancing Store Experience and Performance
By understanding where customers linger, which zones convert best, and when staffing peaks are needed, Lippi can improve conversion and customer satisfaction.FOORIR lets the brand track real-time metrics, such as number of visitors, visitors per hour, and average stay time, driving data-informed decisions.
Global Reach and Geo Relevance
FOORIR’s global reach, serving over 75 countries, aligns with Lippi’s expansion outside of Latin America.By applying this partnership in Chile, Colombia and other markets, the two brands can lead outdoor retail innovation in the Americas and beyond.
Sustainability and Efficiency Gains
In-store analytics help brands reduce waste: fewer mismatched inventories, better staffing allocation and lower energy costs.Lippi’s outdoor positioning and FOORIR’s energy-efficient device design combine for a green retail solution.
Scope of the Collaboration
· Smart People-Counting Deployment: FOORIR will install its TOF/3D sensors in flagship Lippi stores across Chile and later Latin America.
· Analytics Dashboard & Insights: Lippi’s store managers will access dashboards showing real-time foot traffic, dwell-time heatmaps, conversion funnel components.
· Layout & Merchandising Optimization: Based on data, Lippi will iterate store layouts, product zones, staffing schedules and promotional timing.
· Pilot & Roll-out Plan: Initial pilots in Santiago and major Latin-American cities, followed by full rollout across the region.
· Sustainability Metrics: Set benchmarks for energy usage per visitor, conversion per square meter, and visitor dwell time reduction.
What Clients & Stakeholders Gain
- For Store Owners/Brands: Reliable visitor counts, improved understanding of in-store behavior, better layout and staffing decisions.
- For Operations Teams: Data-driven scheduling, performance monitoring by store or region, actionable insights at scale.
- For Sustainability/Finance: Reduce wasted hours, improve conversion, better asset utilization and lower energy costs.
Example Use-Case
In a Lippi store in Santiago, FOORIR sensors recorded visitor flows by hour. The data showed a significant evening peak but low product interaction in the boot section.
Using this insight, store management re-arranged the boot zone to a higher-traffic aisle, deployed staff during the evening peak and ran a targeted demo event.
Within eight weeks the dwell time in the boot zone rose by 22%, and conversion of boots increased by 15%.
This shows how data from FOORIR combined with retail expertise from Lippi can deliver real results.
Looking Ahead
As the partnership rolls out, FOORIR and Lippi plan to achieve several milestones:
- Deployment of FOORIR sensors in 30 + Lippi stores across Chile and Colombia within 12 months.
- Launch of a joint-branded analytics dashboard tailored to outdoor retail.
- Host regional workshops for store managers to interpret data and apply insights to layout and merchandising.
- Measure sustainability KPIs: energy per visitor, waste reduction of unsold stock, hours saved in labor scheduling.
- Expand to other Latin-American markets, such as Peru and Ecuador, leveraging the data-first store model.
Conclusion
The FOORIR + Lippi collaboration marks a new era for offline retail in the outdoor apparel sector.
By merging cutting-edge IoT people-counting technology with strong retail brand presence, the partnership creates a powerful synergy: stores become smart spaces, data becomes real insight, and foot traffic becomes a key performance lever.
For any brand seeking to transform its in-store experience and drive measurable results, this partnership offers a proven model.
The future of retail is smart, measurable and connected — and FOORIR and Lippi are ready to lead the way.