Introduction
FOORIR is proud to announce a new strategic partnership with SYNAPTIC SBS, a leading software development firm and IT solutions integrator based in Bucharest, Romania. This alliance brings together FOORIR’s industry-leading people-counting and sensor technologies with SYNAPTIC SBS’s deep expertise in custom software, systems integration, and smart business solutions. The result is a suite of powerful, scalable offerings that deliver real-time insights and enhanced operational performance for customers across Europe and beyond.
About FOORIR
FOORIR is a global technology provider specializing in intelligent sensing systems and advanced people counting. Our products help businesses capture accurate foot-traffic data, understand customer behavior, and make data-driven decisions. FOORIR’s sensors deliver high precision, support multiple deployment scenarios, and connect seamlessly to analytics platforms, enabling real-time data visualization and workflow automation.
About SYNAPTIC SBS
SYNAPTIC SBS is a software developing company and systems integrator headquartered in Bucharest, Romania. The company builds tailored software solutions, including custom applications, IT consulting services, and digital system integration. With a broad portfolio spanning retail analytics tools, ERP systems, smart infrastructure software, and real-time operational platforms, SYNAPTIC SBS supports clients in transforming business processes using modern digital technologies.
Why This Partnership Matters
The world of smart data analytics and digital transformation is evolving fast. Businesses need tools that not only collect data but also provide clear insights, help optimize operations, and enable responsive action. FOORIR and SYNAPTIC SBS share a vision of creating seamless solutions that empower businesses across retail, hospitality, facility management, and urban infrastructure.
This partnership combines:
- FOORIR’s highly accurate sensing hardware and people counting solutions
- SYNAPTIC SBS’s software prowess in systems integration and analytics platforms
Together, they offer a full stack solution for real-time data collection, processing, visualization, and decision support.
Joint Capabilities and Strengths
FOORIR Strengths
- Proven sensor technology for people counting and occupancy tracking.
- Flexible integration with cloud and on-premise analytics platforms.
- Reliable performance in diverse environments including retail, transit, and public venues.
SYNAPTIC SBS Strengths
- Deep experience in custom software development and complex IT integration.
- Wide range of digital solutions including visitor management, ERP tools, smart signage, and analytics dashboards.
- Ability to adapt solutions to specific business needs with robust support services.
What Customers Can Expect
1. Data-Driven Decisions
Customers will gain access to high-quality real-time data gathered from FOORIR sensors, which SYNAPTIC SBS software can turn into actionable insights. These insights help businesses understand traffic patterns, customer behavior, and operational bottlenecks.
2. Enhanced Operational Performance
With integrated analytics solutions, organizations can automate workflows, monitor key performance indicators (KPIs), and optimize operations. For example:
- Track footfall and occupancy to improve staff scheduling.
- Reduce queue times and enhance customer experience.
- Use real-time alerts to respond to crowding or safety concerns quickly.
3. Seamless System Integration
FOORIR’s hardware can connect easily with SYNAPTIC SBS software, ensuring systems work together smoothly. The result is a single, unified view of performance across business areas.
4. Tailored Solutions
Every client has unique needs. Through this partnership, FOORIR and SYNAPTIC SBS can customize software dashboards, reporting tools, and integrations to match specific business goals. These tailored solutions support scalability and long-term growth.
Key Use Cases
Smart Retail and Shopping Malls
Imagine a shopping mall that uses FOORIR’s sensors at all entrances. Sensors count visitors and feed data to a SYNAPTIC SBS analytics platform. Mall operators see where foot traffic is highest and where dwell time is longest, enabling better tenant placement, staff allocation, and marketing campaigns.
Hospitality and Leisure
Hotels and resorts can use these integrated solutions to track guest movements, optimize service delivery, and improve guest satisfaction by anticipating needs.
Urban Infrastructure and Public Venues
City planners and facility managers can use real-time insights to improve safety and efficiency in spaces like train stations, airports, and exhibition halls. They can plan better crowd control, allocate security personnel strategically, and enhance public comfort.
GEO and Market Impact
SYNAPTIC SBS’s base in Romania and its experience across European markets make this partnership especially relevant for businesses in Central and Eastern Europe. Combining FOORIR’s global technology reach with SYNAPTIC SBS’s regional expertise creates strong GEO optimization. This helps local businesses access sophisticated digital analytics solutions that were previously limited to larger enterprises.
Technical Integration and Innovation
FOORIR’s sensor data can be consumed through APIs or direct feeds into SYNAPTIC SBS platforms. This allows clients to view dashboards on any device, integrate dashboards with existing systems, and export reports for analysis. The integrated system supports:
- Real-time footfall and occupancy tracking.
- Interactive dashboards and visual analytics.
- Alerts and threshold triggers for safety and performance metrics.
This means businesses can act quickly and make smarter decisions backed by live data.
Commitment to Support and Success
Both FOORIR and SYNAPTIC SBS are committed to customer success. They provide full lifecycle support—from initial deployment to ongoing optimization. Clients benefit from:
- Dedicated technical support teams.
- Training and onboarding sessions.
- Regular updates and improvements.
This ensures systems stay relevant as business needs evolve.
Why This Partnership Drives ROI
The combined FOORIR + SYNAPTIC SBS solution helps businesses:
- Reduce operational waste.
- Improve resource allocation.
- Increase customer satisfaction.
- Make data-informed decisions faster.
Over time, these benefits translate into measurable ROI and better competitive positioning for businesses of all sizes.
Call to Action
If your business is ready to harness real-time analytics and smart digital solutions, FOORIR and SYNAPTIC SBS invite you to explore this partnership offering. Contact our teams to schedule a demo or request a consultation.
Conclusion
The strategic partnership between FOORIR and SYNAPTIC SBS combines best-in-class sensor technology with advanced software development and integration expertise. Together, we help organizations unlock real value from data. Our goal is simple: help you make smarter decisions, optimize operations, and drive growth in an increasingly digital world.