Department Stores
Digital Management Successful Cases
Use customer insights to optimize store operations
Project Background
Coin, a leading Italian retail chain in home, fashion, and beauty, seeks to enhance store operations and customer experience through data-driven strategies amid digital transformation and evolving customer needs.
Traditional experience-based and statistical decision-making can no longer meet modern retail’s need for accurate data, fast responses, and efficient operations.
Project Requirements
Data Collection
Real-time monitoring of entrance traffic, peak analysis, and data-driven event planning
Centralized Management
Store data is uploaded to the cloud in real time for centralized monitoring, analysis, and reporting
Strategy Optimization
Knowing customers’ age, gender, and behavior enables targeted promotions
Driven Decision
Customer flow and dwell time data provide a scientific basis for displays and marketing
Solution
AI & IR powered people counters accurately track entries and exits, identifying gender and age. Data is uploaded to the cloud in real time for centralized monitoring, multi-dimensional analysis, and daily, weekly, and monthly reporting, supporting optimized marketing and store operations.
Project Benefits
Operational Efficiency
Optimize staff scheduling
and inventory management
to reduce operational costs
Customer Experience
Use behavior analysis to optimize layout and improve customer satisfaction
Targeted Marketing
Leverage customer age, gender,and behavior for precise promotions
Decision Upgrade
Digitally manage stores and HQ
for strategic planning
and operational efficiency
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