Brunei Pavilion
Rent Assessment Case
Reconstructing the booth rental assessment system using visitor flow data
Project Background
BRIDEX, Brunei’s national convention center, hosts numerous international exhibitions, government events and large-scale public shows. A key operational question plagues its management: why are some similarly sized booths in high demand while others struggle to attract renters?
Therefore, BRIDEX's core objective in introducing FOORIR is very clear: to use visitor flow data to rebuild a booth rental assessment system "centered on the value of visitor flow".
Project Requirements
Flow Benchmark
Count total exhibition visitors and peak-hour volumes to establish a baseline for evaluating commercial value
Traffic Level
Precisely verify if Exhibition Area A’s foot traffic is double that of Area B, and quantify the exact flow gap between main and secondary aisles
Effect Evaluation
Which areas are consistently high-traffic zones, and which areas only experience occasional periods of high traffic?
Resource Utilization
Optimize main traffic paths, scale popular zones, redirect traffic from slow areas, and transition to active pedestrian flow management
Solution
Accurate entry-exit statistics, real-time monitoring of zones and passageways, and stable crowd distribution models (displayed on large screens) are integrated into a management platform as long-term data assets—enabling data-backed rental pricing without negotiation.
Project Benefits
Rent Assessment
Reasonable premium pricing in high-traffic areas, and scientific price adjustment in low-traffic areas
Boost Attraction
Data-driven pedestrian traffic data significantly enhances the persuasiveness of investment promotion efforts
Optimize Halls
Adjusting traffic flow, optimizing exhibition area layout, and expanding high-value areas
Data Assets
Using visitor flow data to standardize booth pricing and create a sustainable competitive advantage
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FOORIR boosts flow, efficiency, and management
