Urban Complex
Business Decisions Case
Optimizing Space, Experience, and Revenue Through People Flow Analytics
Project Background
As the large urban complex located on the Muscat waterfront in Oman gradually opens for operation, the focus of the operations team has become on space utilization efficiency, customer experience optimization, and operational refinement.
After introducing the FOORIR people counter system, key area monitoring and heat map analysis help identify high-value commercial locations and congestion points, providing quantitative data for brand leasing, rent assessment, space layout optimization, and on-site resource allocation.
Project Requirements
Multi-entry Monitoring
Need precise tracking of visitor entries and exits across different times and areas
Space Resource Efficiency
Pedestrian traffic data guides tenant placement, events, cleaning, and resources
Visitor Experience
Traffic data on dwell time and hot spots informs future layout optimization
Business Decisions
Visitor counts, conversion rates, and peak-hour data provide a quantitative basis for promotions
Solution
After deploying intelligent customer flow terminals, the system tracks entry and exit flows, generates daily, weekly, and monthly trends and heatmaps, and provides data-driven support for investment, rent, store layout, and resource allocation.
Project Benefits
Smart Marketing
Flow hotspot analysis quantifies peak behavior, optimizing campaigns and boosting conversion
Space Utilization
Regional traffic data guides merchant attraction, rent setting and commercial spatial valuation
Visitor Experience
Guided flow control in crowded areas eases congestion, boosting visitor dwell time and satisfaction
Continuous Goals
Integrating data-driven management supports smart upgrades of commercial and urban spaces
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FOORIR boosts flow, efficiency, and management
