Digital Media
Management & Analysis Case
Data-driven value for media display and visitor management
Project Background
Synaptic SBS is a leading software and system integration company based in Romania, providing solutions in digital media display, retail analytics, and visitor management.
As customer expectations for retail and exhibition experiences increase, real-time, accurate visitor data has become a critical support element for system performance. To enhance their product offerings and strengthen data-driven decision capabilities, Synaptic SBS partnered with us to implement high-precision people counting devices and systems.
Project Requirements
Effectiveness Evaluation
Measure visitor traffic in front of each digital media display to assess attractiveness and engagement
Retail Analytics
Provide accurate foot traffic data for layout optimization, hotspot analysis, and cross-location comparison
Lntegration & Scalability
Ensure collected data can be integrated seamlessly into existing Synaptic SBS platforms
System Value
Enable end customers to make data-driven operational decisions and optimize visitor experiences
Solution
We deployed high-precision people counting devices at entrances，high-precision people counting devices provide real-time visitor data and historical trend reports, enabling digital media engagement insights, retail analysis, and seamless integration with Synaptic SBS’s platforms.
Project Benefits
Media Effectiveness
Visitor flow data helps Synaptic SBS and its clients see which displays attract attention and how audiences interact
Optimize Analytics
Real-time and historical foot traffic data guide layout optimization, promotions, and cross-location analysis
Lncrease Value
Accurate people counting serves as a core data module, boosting competitiveness and market appeal
Scalable Application
The system is adaptable to retail, exhibition, and public spaces, enabling solution replication and expansion
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