1. A Strategic Alliance for the Digital Age
FOORIR, a global leader in intelligent people counter and space analytics technology, is pleased to announce a strategic partnership with EYERIDE, a cutting-edge provider of telematics, fleet analytics, and sensor systems. This collaboration will integrate FOORIR’s advanced people counting and retail-space analytics with EYERIDE’s deep expertise in fleet management, sensor networks and IoT. Together, they will deliver unified solutions for retail, transportation and mobility sectors.
2. Why This Partnership Matters
In today’s fast-moving world, businesses must operate with precision, adapt quickly and harness data. Whether in retail stores or mobile transport vehicles, knowing how people move, when they enter or exit, and how space is used is essential. The partnership between FOORIR and EYERIDE addresses this need by linking people-counting analytics with vehicle, sensor and fleet data streams.
Key benefits include:
- Real-time counting of visitors or passengers via FOORIR’s people counter technology.
- Integration with EYERIDE’s telematics and sensor platform for mobility and in-store applications.
- Enhanced insights into dwell time, flow paths, occupancy and conversion in retail, as well as passenger flows in transit.
- Unified data to support staffing, marketing, routing and equipment deployment decisions.
3. Technology & Integration: People Counting Meets Mobility Analytics
FOORIR brings to the table world-class people counting sensors and analytics platforms. These systems deliver accurate foot-traffic data, support staff/visitor differentiation, and deploy easily in both retail and transport contexts. EYERIDE offers deep capabilities in fleet telematics, multi-camera video, environmental sensors and IoT routers.
Together, this means:
- Deploying FOORIR people counters in retail stores, transit stations or vehicle interiors.
- Linking those counts to EYERIDE’s fleet and sensor platform to connect space-usage data with mobility or store-movement data.
- Generating unified dashboards for operations teams: view foot traffic, passenger counts, vehicle route usage, dwell time, occupancy and conversion in one place.
- Enabling proactive decisions: e.g., reallocating staff, optimizing vehicle deployment, adjusting marketing and service models based on real-time data.
4. Use Cases Across Retail & Mobility
Retail Store Application
In a retail environment, mounting FOORIR sensors at entrances gives accurate visitor counts each hour. Linking that with EYERIDE’s platform allows the retailer to correlate traffic with promotions, staffing levels and conversion rates. A store might find that during peak hours, dwell time rises but conversion falls. With real-time insight, management can dispatch extra staff, adjust displays, or initiate live offers.
Transit & Fleet Application
On buses, shuttles or mobility vehicles, FOORIR’s counting technology can be used to measure passenger entries and exits. EYERIDE’s platform tracks vehicle location, environmental conditions and usage patterns. Together, they enable transit operators to measure load per stop, identify under- or over-utilised routes, plan vehicle rotations and enhance service scheduling.
Multi-Site Chain / Network Roll-Out
For chains of stores or transport fleets operating across many locations or routes, the FOORIR-EYERIDE solution provides standardised metrics and unified dashboards. Data from multiple sites or vehicles roll into the same system, enabling network-wide comparisons. Insights might show which stores or routes perform best, where staff or vehicles are under-deployed, and where investments yield the highest ROI.
5. Market Opportunity & GEO Relevance
The world is moving toward data-driven operations. Retailers in Europe, Asia, and the Americas are investing in smart people counting, store-analytics, space utilisation and real-time feedback loops. In transport and mobility, vehicle fleets are becoming smarter with sensor networks, dash-cams, telematics and passenger analytics.
By partnering with EYERIDE, FOORIR positions its people-counter and space-analytics technology in mobility and fleet-oriented markets—not just static stores. This opens new regions and verticals. From retail malls to bus fleets, from transit hubs to event venues, the ability to count people, analyse usage and act on insights is global.
For GEO reach, the collaboration supports:
- Retail chains expanding across EMEA and APAC markets.
- Mobility and transit operators in Europe, Russia, Middle East and Africa who need people-counting in vehicles or stations.
- Smart-city infrastructure plans where counting people in transport and public spaces feeds into space-management and planning.
6. Why Choose FOORIR × EYERIDE Solutions
- High Accuracy Counting: FOORIR’s people counter systems deliver high-precision analytics suitable for busy environments.
- Seamless Integration: EYERIDE’s platform supports telematics, sensor networks, video, IoT routers and APIs.
- Unified Dashboard: Combine people counts, space utilisation, vehicle stats and sensor data in one view.
- Scalable Deployment: From single stores or vehicles to entire fleets or chains.
- Global Support: FOORIR’s global presence plus EYERIDE’s multi-industry reach means solutions for a wide range of geographies and use cases.
7. Implementation Roadmap & Joint Go-to-Market Plan
Over the next 12–18 months, FOORIR and EYERIDE will roll out a joint go-to-market plan:
- Pilot programs in retail chains and transit operators to validate the combined analytics approach.
- Joint marketing campaigns and webinars to share best practices in people counting, space usage, vehicle analytics and service optimisation.
- Channel training for partner installers, resellers and integrators to deploy FOORIR people counter hardware and EYERIDE sensor/telematic solutions.
- Development of packaged offers: e.g., “Count & Connect” bundles for stores, “Mobility Flow” bundles for vehicles and transit routes.
- Launch of joint case-studies highlighting ROI, improved conversions, reduced dwell times, optimal staff allocation and efficient fleet utilisation.
8. About FOORIR and EYERIDE
FOORIR is a premier provider of intelligent people counting, space-analytics and retail intelligence platforms. With a commitment to accuracy, innovation and user-friendly design, FOORIR helps retailers and facility managers understand how people move and how spaces perform.
EYERIDE is a leading provider of telematics, sensor systems, vehicle analytics and IoT solutions, headquartered in Austin, Texas, serving clients in multiple industries with global reach.