Introduction
FOORIR is excited to announce an innovative collaboration with Fort Digital Pte. Ltd. in Singapore. This partnership merges FOORIR’s world-class people-counting and foot-traffic analytics technology with Fort Digital’s deep experience in digital systems, queue management, messaging platforms, and visitor management solutions in the Asia-Pacific market. The combined offering sets a new standard for real-time visitor insights, digital engagement, and operational intelligence across retail, hospitality, transportation and enterprise venues.
About FOORIR
FOORIR is a global leader in intelligent people counting and spatial analytics systems. Our solutions provide accurate, real-time traffic data that businesses use for better decision-making, space optimization, and customer experience enhancement. FOORIR’s technology includes advanced sensors with high counting accuracy, multi-zone tracking, and anonymous analytics that respect privacy and support efficient operations.
About Fort Digital
Fort Digital Pte. Ltd. is a long-standing Singaporean technology provider with over 18 years of experience in telecommunications and IT systems. The company is known locally and regionally for its SMS messaging platforms, WhatsApp and OTP services, professional queue management systems (QMS), event and visitor management systems (EMS / VMS), and other integrated digital tools. Fort Digital serves government bodies, private enterprises, logistics firms, hospitality brands, and retail outlets across Singapore and Southeast Asia.
Why This Partnership Matters
Today’s businesses operate in a digital-first world where real-time data and smart insights are critical. Customer flow analytics plays a key role in understanding visitor behavior, optimizing staff deployment, and improving the customer experience. Through this partnership:
- FOORIR brings highly accurate people-counting data.
- Fort Digital adds digital communication and visitor engagement tools.
Together, the combined platform enables businesses to gather precise foot-traffic data, manage queues effectively, communicate with customers instantly, and generate actionable insights that power better outcomes.
Strategic Goals and Shared Vision
This collaboration is built on a shared vision of enabling smarter, data-driven environments in urban and commercial spaces. The goals include:
- Real-Time Visitor Insights – Deliver precise foot traffic and occupancy data.
- Integrated Visitor Experience Tools – Create seamless digital engagement via SMS / WhatsApp and queue systems.
- Operational Efficiency – Reduce wait times, improve space utilization, and enhance customer satisfaction.
- Regional Adoption in APAC – Support Singapore and Asia Pacific markets with scalable solutions.
By combining FOORIR’s analytics and Fort Digital’s system expertise, businesses can adopt a unified platform that supports growth, safety, and operational success.
Combined Capabilities
Smart People Counting
FOORIR’s advanced sensor systems deliver reliable data on visitor entries, exits, dwell times, and flow patterns. These analytics help businesses understand:
- Visitor distribution and peak periods.
- Area usage heat maps.
- Occupancy levels in shared spaces.
Digital Messaging and Communication
Fort Digital’s robust SMS and WhatsApp platforms bring real-time customer communication into play. These systems enable:
- Notifications and reminders.
- Marketing and engagement campaigns.
- Emergency alerts and operational updates.
Queue and Visitor Management
Fort Digital’s queue management (QMS) and visitor management (VMS) systems help businesses reduce waiting times and improve guest experiences. When integrated with FOORIR’s traffic data, these systems can dynamically adjust service flow based on real visitor patterns.
Key Benefits for Customers
1. Actionable Foot Traffic Insights
Businesses gain accurate data about visitor activity. This data helps managers make decisions based on when and where customers engage most. Accurate foot traffic supports:
- Store layout optimization.
- Staff scheduling based on peak hours.
- Performance analysis by zone or area.
2. Effective Queue and Service Flow
Queue management tools, when fed with live traffic data, can:
- Reduce customer wait times.
- Improve service throughput.
- Provide live updates on queue status via SMS or digital displays.
This leads to smoother customer journeys and better service quality.
3. Enhanced Communication and Alerts
Fort Digital’s messaging platforms enable automated responses that elevate customer experience. Businesses can:
- Remind visitors of appointments or events.
- Send targeted promotions.
- Provide live updates during busy periods.
Combining messaging with foot traffic insights ensures that businesses communicate the right message at the right time.
Industry Use Cases
This FOORIR + Fort Digital solution serves multiple industries:
Retail and Shopping Malls
Retailers can use real-time traffic analytics to:
- Understand shopper flow.
- Identify busy zones.
- Improve layout and product placement.
- Measure the impact of promotions and campaigns.
Queue and messaging systems can keep shoppers informed and engaged.
Hospitality and Service Venues
Hotels, restaurants, and entertainment venues can:
- Manage visitor check-ins efficiently.
- Reduce congestion at peak times.
- Engage guests through timely updates about services or events.
Transportation Hubs and Public Spaces
Airports, bus terminals, and public buildings benefit from:
- Real-time visitor counts to manage crowd flow.
- SMS/WhatsApp alert systems for service updates or disruptions.
- Queue systems for ticketing and boarding areas.
Trade Shows and Large Events
Event organizers can combine:
- Foot traffic data to optimize exhibitor placement.
- Queue systems to streamline entry.
- Messaging tools to deliver schedules, announcements, and emergency updates.
Geographic Focus and Market Opportunity
Singapore is a thriving business hub in Southeast Asia with a strong focus on digital transformation, smart facilities, and customer experience optimization. This partnership enhances FOORIR’s presence in the Asia-Pacific region while leveraging Fort Digital’s established Singapore base. Together, the collaboration offers localized support and region-specific deployment strategies that align with:
- Singapore’s tech-ready ecosystem.
- Cross-border enterprise needs.
- Retail, transport, and public service digital demands.
Technical Integration and Flexibility
The integrated FOORIR + Fort Digital platform is designed for flexible deployment:
- Cloud-ready dashboards supported by secure APIs.
- Secure messaging and notification workflows.
- Scalable systems suited to single locations or enterprise-wide networks.
Businesses can tailor solutions based on data needs and operational priorities.
Commitment to Customer Success
Both companies are committed to providing:
- Dedicated customer service.
- Deployment support and training.
- Ongoing updates and enhancements.
This ensures long-term value and continuous improvement as business needs evolve.
Why This Partnership Matters for ROI
Investing in data analytics and customer engagement platforms delivers clear returns:
- Reduced operational waste.
- Better resource allocation.
- Increased customer satisfaction.
- Faster decision-making based on evidence.
The combined solution supports sustainable growth and measurable business performance uplift.
Conclusion
The strategic collaboration between FOORIR and Fort Digital Singapore brings together precision analytics, digital engagement, and operational systems. This alliance delivers a unified platform that helps businesses understand people flow, enhance service delivery, and create memorable customer experiences across industries. Singapore and the wider Asia-Pacific region stand to benefit from this integrated, data-driven approach to smart spaces and customer journey optimization.