A Strategic Alliance for Offline Store Success
In today’s retail environment, physical stores face one core challenge: managing and understanding foot traffic.
FOORIR and Central Retail are now teaming up to tackle this challenge head-on.
By merging FOORIR’s smart people-counting and analytics solutions with Central Retail’s expansive store network and omnichannel expertise in Thailand and Southeast Asia, the partnership aims to drive data-informed store operations and superior customer experiences.
About FOORIR
FOORIR is a specialist in intelligent people-counting, IoT sensors and retail analytics.
The company develops and produces advanced sensor devices (such as 3D/ToF counters) and analytics platforms that track visitor flow, dwell time and zone traffic in real-time.
FOORIR’s solutions are deployed across more than 75 countries, helping retailers better understand how customers move, engage and convert inside stores.
About Central Retail Corporation
Central Retail Corporation (CRC) is the leading multi-format, multi-category retailing platform in Thailand.
Its operations span fashion, food, hardline goods and property, and it operates both physical stores and omnichannel platforms across Thailand, Vietnam and Italy.
With over 1,800 stores in Thailand alone and an ambitious digital agenda, Central Retail is committed to becoming Asia’s number-one omnichannel retailer.
Why This Partnership Matters
1. Addressing the Offline Foot Traffic Challenge
Physical stores still drive major parts of retail revenue — yet many brands lack real-time visibility into store foot traffic and visitor behavior.
With FOORIR’s people-counting sensors installed in Central Retail’s stores, the brand gains precise data on entrances, exits, dwell times, and circulation patterns.
This data becomes the foundation for smarter store layout, staffing decisions, and real-time merchandising.
2. Enhancing Customer Experience and Store Performance
By understanding which zones customers linger in, and how traffic flows across store space and time, Central Retail can refine product placement, reduce bottlenecks and improve conversion.
FOORIR’s analytics platform delivers real-time dashboards: visitor count, hourly flow, heatmaps and zone-specific analytics.
This empowers store managers to act quickly rather than react slowly — and to drive meaningful results.
3. Geo-Relevant Scale and Strategic Fit
Central Retail is deeply rooted in Thailand with expansion into Vietnam and Italy.
FOORIR’s global footprint and its ability to deploy across regions makes it an ideal partner.
Together, they will pilot in Thailand’s major malls and city-centers, generating data models tailored for Southeast Asia and beyond.
4. Sustainability and Efficient Operations
By utilising real-time guest flow data, stores can optimise energy use, reduce idle space and improve labour scheduling.
For Central Retail, this means smarter store operations. For FOORIR, it means delivering technology that drives both business and sustainability gains.
Scope of Collaboration
- Sensor Deployment in Flagship & High-Traffic Stores
Press rollout of FOORIR’s people-counting devices in flagship Central Retail locations (Bangkok, Chiang Mai, Pattaya) to track foot traffic, dwell time and zone visitation. - Analytics Dashboard for Store Managers
Provide Central Retail’s in-store and regional managers access to dashboards showing real-time visitor counts, peak hours, hot zones and conversion overlays. - Actionable Insights to Drive Change
Data-driven suggestions for layout adjustments, staffing plans, promotional timing and product zone optimisation. - Pilot Program & Regional Roll-Out
Initial pilot in Bangkok area stores, with expansion across Thailand and into Vietnam over subsequent 12-18 months. - Performance Metrics & Sustainability KPIs
Set benchmarks such as visitors per square meter, conversion rate per zone, average dwell time reduction, energy usage per visitor.
What Clients & Partners Gain
- For Brand & Retail Executives:
Clear visibility into store traffic, improved speed of decision-making, better ROI from store investments. - For Store Managers & Staff:
Better planning of staff shifts, improved workload allocation, fewer surprise rushes and smoother operation. - For Consumers:
Enhanced shopping experience — less crowding, better product flow, more timely services, and more relevant promotions. - For Sustainability & Operations Teams:
Data drives efficiency: reduced over-stock, informed staffing, lower energy costs, and fewer under-utilised zones.
Use-Case Scenario
Imagine a Central Retail department store in Bangkok. FOORIR devices are installed at all entry points and key zones.
Data shows a strong spike in foot traffic between 18:00-20:00 on weekdays. Yet the conversion in the electronics zone remains low.
The analytics dashboard highlights this gap and pinpoints that many visitors pass through the electronics zone but do not stop.
Store management adjusts: they reposition high-impact displays near that zone, increase staffing during the peak window, and run flash promotions at 18:30.
After eight weeks, stay-time in the electronics zone increases by 30 %, and conversion rises by 12 %.
This clear data-to-action loop demonstrates the power of FOORIR + Central Retail collaboration.