Introduction
FOORIR is pleased to announce a strategic partnership with product-me, a European retail analytics and consulting company focused on turning in-store data into measurable business results. This collaboration brings together FOORIR’s high-accuracy people counting and sensor technology with product-me’s deep expertise in retail performance analytics, shopper behavior analysis, and data-driven consulting.
Together, FOORIR and product-me aim to help retailers move beyond basic footfall numbers. The goal is clear. Transform physical store data into insights that improve conversion, optimize space, and increase profitability across European retail markets.
About FOORIR
FOORIR is a global provider of intelligent people counting and foot traffic analytics solutions. The company designs and manufactures advanced sensors, including 3D stereo vision, ToF, and AI-enabled counting devices. These solutions are widely used in retail, shopping malls, museums, transportation hubs, and smart buildings.
FOORIR’s technology focuses on accuracy, stability, and scalability. It supports key retail metrics such as footfall, occupancy, flow direction, dwell time, and staff exclusion. With flexible integration options and cloud-ready architecture, FOORIR enables retailers to build a reliable data foundation for smarter decisions.
About product-me
product-me is a Europe-based retail analytics and consulting brand that helps retailers unlock value from in-store data. The company works closely with retail chains, shopping centers, and brands to analyze customer journeys, measure store performance, and improve operational efficiency.
product-me specializes in transforming raw data into clear recommendations. Its approach combines retail expertise, advanced analytics, and practical implementation. By focusing on real business outcomes, product-me helps retailers increase conversion rates, optimize store layouts, and align operations with shopper behavior.
Why This Partnership Matters
Physical retail is evolving. Stores are no longer just sales points. They are experience centers, brand touchpoints, and data sources. Yet many retailers still struggle to connect foot traffic data with real business performance.
FOORIR and product-me share a common vision. Data should be accurate, easy to understand, and directly linked to decisions. This partnership bridges the gap between data collection and data action.
FOORIR provides precise and reliable people counting data. product-me adds retail intelligence, interpretation, and strategic guidance. Together, they deliver end-to-end retail analytics that support smarter store management.
What FOORIR Brings to the Partnership
FOORIR contributes a strong technology foundation to the collaboration:
- High-accuracy people counting sensors for entrances and in-store zones
- Reliable performance in complex retail environments
- Support for multi-store and multi-country deployments
- Real-time data output and historical reporting
- Easy integration with analytics platforms and dashboards
This technology ensures that retailers can trust their data. Accuracy is critical. Without it, insights lose value.
What product-me Brings to the Partnership
product-me adds deep retail knowledge and analytical expertise:
- Shopper journey analysis and behavioral modeling
- Store performance benchmarking across regions
- Conversion and dwell time analysis
- Store layout and space optimization consulting
- Action-oriented reporting tailored to retail teams
product-me turns numbers into stories. These stories help retailers understand what happens inside their stores and why it happens.
Combined Value for Retailers
The FOORIR and product-me partnership delivers a complete retail analytics solution. Retailers benefit at every stage of the data journey.
1. Accurate Data Collection
FOORIR sensors capture foot traffic with high precision. Counts remain stable across lighting conditions, crowd density, and store formats. This creates a reliable base for analysis.
2. Meaningful Retail Insights
product-me analyzes the data through a retail lens. Instead of complex charts, retailers receive clear insights about customer flow, peak hours, and in-store behavior.
3. Actionable Recommendations
Insights lead to action. Retailers can adjust staffing levels, refine store layouts, improve window displays, and optimize opening hours based on real evidence.
4. Measurable Business Impact
The final result is improved conversion, better use of space, and stronger return on store investments.
Key Retail Use Cases
Chain Retail Performance Optimization
For multi-store retailers, consistency is a challenge. With FOORIR sensors deployed across all locations, product-me can benchmark performance by region, city, or store type. Retailers quickly identify top performers and underperforming stores.
This enables targeted actions instead of guesswork.
Store Layout and Zoning Analysis
By combining people counting with in-store zone analysis, retailers see where customers spend time and where they do not. product-me uses this data to recommend layout changes that improve flow and increase exposure to key product categories.
Conversion Rate Improvement
Footfall alone does not equal success. The partnership helps retailers connect visitor numbers with sales data. This reveals true conversion rates and highlights where opportunities are lost.
Retail teams can then test new merchandising or staffing strategies and measure results.
Staff Planning and Operational Efficiency
Understanding traffic patterns helps optimize staff schedules. Busy periods receive more coverage. Quiet periods are managed efficiently. This improves customer service while controlling labor costs.
Technology Integration and Scalability
FOORIR sensors integrate seamlessly with analytics platforms used by product-me. Data flows securely and reliably, supporting both real-time monitoring and long-term analysis.
The system is scalable. Retailers can start with a pilot store and expand across their network. New locations can be added without disrupting existing operations.
This flexibility supports growth and long-term digital transformation.
Designed for Retail Teams
One key advantage of the FOORIR and product-me solution is usability. Insights are designed for real retail teams, not data scientists.
Dashboards are clear. Reports focus on key KPIs. Recommendations are practical. This ensures store managers, regional managers, and headquarters teams can all benefit from the data.
Why This Partnership Delivers ROI
Retailers invest in analytics to improve results. This partnership delivers ROI through:
- Better conversion rates
- Improved space productivity
- Lower operational inefficiencies
- Smarter staffing decisions
- Faster response to customer behavior
Over time, data-driven decisions lead to stronger margins and more resilient store networks.
Commitment to Long-Term Success
FOORIR and product-me are committed to long-term collaboration and customer success. The partnership includes ongoing support, optimization, and innovation.
As retail evolves, new metrics and use cases emerge. Together, FOORIR and product-me will continue to refine solutions that meet changing retail needs.
Call to Action
If you are a retailer looking to gain deeper insight into in-store behavior, FOORIR and product-me are ready to support your journey. Contact our teams to explore how accurate people counting and expert retail analytics can transform your store performance.
Conclusion
The partnership between FOORIR and product-me represents a powerful step forward for data-driven retail. By combining precise people counting technology with advanced retail analytics and consulting, this collaboration helps retailers turn physical stores into measurable, optimizable assets.
Together, FOORIR and product-me empower retailers to see more, understand more, and perform better in an increasingly competitive market.
