Introduction
FOORIR is proud to announce a new strategic partnership with REEDER, one of Türkiye’s most recognized technology and consumer electronics brands. This collaboration marks an important step toward smarter, more connected environments powered by reliable hardware and data intelligence.
By combining FOORIR’s expertise in people counting and foot traffic analytics with REEDER’s strong capabilities in smart devices, consumer electronics, and regional market reach, both brands aim to deliver scalable and user-friendly solutions across retail, public spaces, and smart infrastructure.
This partnership is built on shared values: innovation, reliability, and real-world usability.
About FOORIR
FOORIR is a global provider of people counting systems and foot traffic analytics solutions. The company focuses on transforming physical movement into actionable data.
FOORIR solutions are widely used in:
- Retail chains and shopping malls
- Airports and transportation hubs
- Museums and exhibition centers
- Smart buildings and public venues
FOORIR offers multiple sensing technologies, including infrared, ToF, and 3D stereo vision. These systems provide high accuracy, even in complex environments.
Key FOORIR strengths include:
- High counting accuracy
- Employee exclusion and repeat visit filtering
- Real-time data reporting
- Cloud and local deployment options
- Easy integration with third-party platforms
FOORIR’s mission is simple: help organizations understand people flow and improve decision-making.
About REEDER
REEDER is a well-established Turkish technology brand with a strong presence in consumer electronics and smart devices. The company designs and manufactures a wide range of products, including smartphones, tablets, wearable devices, and digital accessories.
REEDER is known for:
- Practical and affordable smart devices
- Strong distribution channels in Türkiye and nearby regions
- Focus on user experience and local market needs
- Rapid product iteration and innovation
With deep roots in Türkiye and growing international ambitions, REEDER plays an important role in connecting people, devices, and digital services.
Why This Partnership Matters
The global market is shifting toward data-driven physical spaces. Retailers want to understand customer behavior. Cities want safer public areas. Transportation hubs need smoother passenger flow.
Hardware alone is no longer enough. Data without context is also incomplete.
This partnership brings together two key elements:
- FOORIR delivers accurate foot traffic data
- REEDER enables smart devices and edge hardware distribution
Together, FOORIR and REEDER create solutions that are:
- Easy to deploy
- Easy to understand
- Easy to scale
The result is a strong foundation for smart retail, smart buildings, and smart public spaces.
Shared Vision and Strategic Goals
FOORIR and REEDER share a clear vision:
turn real-world activity into simple, useful insight.
The partnership focuses on three main goals:
- Localized Smart Solutions
Products and systems designed for Türkiye, the Middle East, and nearby regions. - Edge-to-Cloud Integration
Smart devices at the edge combined with cloud-based analytics and dashboards. - Commercial Scalability
Solutions suitable for single stores, large retail chains, and nationwide deployments.
This alignment allows both brands to move faster and serve customers better.
Key Benefits for Customers
1. Accurate Foot Traffic Data
FOORIR sensors provide reliable people counting, even in high-traffic environments. Customers gain precise entry, exit, and zone data.
2. Smarter Device Ecosystem
REEDER’s experience in smart hardware complements FOORIR’s sensing technology. Devices are easier to deploy and maintain.
3. Better Business Decisions
With clear dashboards and reports, customers can:
- Track peak hours
- Measure store performance
- Improve staff scheduling
- Optimize space layout
4. Regional Support and Delivery
REEDER’s strong local presence improves delivery speed, service response, and market adaptation within Türkiye and surrounding regions.
Use Cases Across Industries
Smart Retail
Retail chains can monitor visitor flow, conversion rates, and dwell time. Managers can compare stores and improve marketing strategies.
Shopping Malls
Mall operators can analyze zone popularity, manage crowd density, and support tenant performance with data.
Transportation and Mobility
Airports, metro stations, and terminals can optimize passenger flow and reduce congestion.
Public and Commercial Buildings
Office complexes and public venues gain better safety control and space utilization insights.
Each use case benefits from reliable data and practical implementation.
Example Scenario
Imagine a national retail chain in Türkiye.
FOORIR people counting sensors are installed at store entrances and key zones. REEDER smart devices support local display, connectivity, or edge processing.
Data is collected in real time and presented on a clear dashboard.
The retailer can:
- See which stores perform best
- Identify underused areas
- Adjust staffing by day and hour
- Measure campaign impact
All of this happens without disrupting daily operations.
Commitment to Quality and Trust
FOORIR and REEDER understand that trust matters.
Customers expect:
- Stable hardware
- Reliable data
- Clear communication
- Responsive support
This partnership strengthens all four areas by combining expertise from both sides.
Looking Ahead
As physical spaces become smarter, the need for accurate, accessible data will only grow.
FOORIR and REEDER are ready to meet this demand with solutions that are:
- Practical
- Scalable
- Affordable
- Easy to use
Together, the two brands are shaping the next phase of smart environments in Türkiye and beyond.