Introduction
FOORIR is pleased to announce a strategic cooperation with TopChoice, a technology and solution provider based in Malta. This partnership combines FOORIR’s accurate people-counting technology with TopChoice’s local market knowledge and system integration capability. Together, both companies aim to deliver reliable foot-traffic intelligence and practical data tools for retailers, commercial spaces, and public venues across Malta and the wider Mediterranean region.
As businesses face rising pressure to optimize space, staff, and customer experience, real-time visitor data has become essential. This collaboration is designed to help organizations move from assumptions to measurable insights.
About FOORIR
FOORIR is an international provider of people-counting and smart sensing solutions. The company focuses on helping businesses understand how people move, enter, and use physical spaces. FOORIR products are widely applied in retail stores, shopping centers, museums, transportation hubs, and office buildings.
FOORIR solutions are known for their high accuracy, stability, and flexibility. They support different installation environments and integrate easily with dashboards, business systems, and cloud platforms. By turning movement into data, FOORIR helps organizations make better operational and strategic decisions.
About TopChoice Malta
TopChoice is a Malta-based company that delivers technology solutions and services to local and regional clients. The company supports retail businesses, commercial facilities, and service providers with system deployment, solution customization, and ongoing support.
With strong experience in the Maltese market, TopChoice understands local regulations, business practices, and customer expectations. This local presence makes TopChoice an ideal partner for implementing smart people-counting solutions that are both effective and practical.
Why This Partnership Is Important
Many organizations collect data but struggle to use it effectively. Others lack accurate data at the source. The FOORIR–TopChoice partnership addresses both challenges.
FOORIR provides precise people-counting data.
TopChoice ensures correct deployment, localization, and long-term operation.
By working together, the two companies offer a complete solution, from hardware installation to data use. Customers gain insights they can trust and systems they can rely on.
Shared Vision and Objectives
FOORIR and TopChoice share a clear goal:
to help businesses improve performance through clear, reliable visitor data.
The partnership focuses on four main objectives:
- Improve visibility into foot traffic and space usage
- Support better daily operations and staffing decisions
- Enhance customer experience through smarter layouts and services
- Provide scalable solutions suitable for small and large locations
This cooperation is built for long-term value, not short-term deployment.
What the Combined Solution Delivers
Accurate Foot-Traffic Measurement
FOORIR sensors count visitors entering and leaving a space. They also measure movement between zones. This data helps businesses understand how customers interact with their environment.
With TopChoice handling local setup and calibration, data accuracy is maintained from day one.
Clear and Actionable Insights
Collected data becomes useful only when it is easy to understand. The joint solution supports dashboards and reports that show:
- Daily and hourly visitor trends
- Peak and low-traffic periods
- Zone performance inside stores or buildings
Managers can quickly see what works and what needs improvement.
Operational Optimization
Using real visitor data, businesses can:
- Adjust staff schedules based on demand
- Reduce congestion during peak hours
- Improve safety by monitoring occupancy levels
These improvements lead to smoother operations and lower costs.
Retail Use Cases in Malta
Retail is one of the main areas of focus for this partnership.
Store Performance Comparison
Retail chains can compare foot traffic across locations. This helps identify which stores perform well and which need support. Decisions become data-driven rather than subjective.
Layout and Merchandising Decisions
By understanding how customers move inside a store, retailers can adjust product placement. High-traffic zones can be used more effectively, while low-traffic areas can be improved.
Promotion Impact Analysis
Foot-traffic data before and after promotions shows what truly works. Marketing teams gain clear feedback without relying only on sales numbers.
Applications Beyond Retail
The FOORIR–TopChoice solution is also suitable for other environments.
Shopping Centers
Mall operators can track visitor flows across entrances and common areas. This data supports tenant planning, security deployment, and facility management.
Museums and Cultural Sites
Visitor counting helps manage capacity and improve visitor experience. Managers can avoid overcrowding and understand which exhibits attract the most interest.
Office and Commercial Buildings
Property managers can monitor occupancy and space usage. This supports energy optimization, safety planning, and tenant services.
Geographic Advantage: Malta and Southern Europe
Malta is a strategic hub between Europe, North Africa, and the Mediterranean. Businesses in the region often serve both local customers and international visitors.
With TopChoice’s local expertise and FOORIR’s global technology, this partnership is well positioned to support:
- Maltese retailers and property owners
- Tourist-focused businesses
- Regional expansion into Southern Europe
Local presence combined with global experience ensures smooth project execution.
Easy Integration and Scalability
The joint solution is designed to fit existing systems. Data can be connected to reporting tools, management platforms, or enterprise software.
As businesses grow, the system can scale. New locations, zones, or features can be added without disruption. This protects the customer’s investment over time.
Support and Long-Term Reliability
Successful technology projects require ongoing support. FOORIR and TopChoice work together to provide:
- Professional installation
- System testing and optimization
- Training for local teams
- Continuous technical support
Customers benefit from a reliable partner relationship, not just a product delivery.
Business Value and Return on Investment
People-counting data delivers value across departments.
Operations teams reduce waste.
Marketing teams measure impact.
Management teams make confident decisions.
Over time, these benefits improve profitability and competitiveness. The solution pays for itself by enabling smarter use of space and resources.
Looking Ahead
FOORIR and TopChoice see this partnership as the foundation for long-term collaboration. As customer needs evolve, both companies will continue to refine solutions and expand application scenarios.
The focus remains simple:
deliver clear data, practical tools, and measurable results.
Call to Action
If you operate retail stores, commercial spaces, or public venues in Malta or nearby regions, FOORIR and TopChoice are ready to support your data-driven journey. Contact us to learn how smart people-counting can help you understand your space and improve performance.
Conclusion
The partnership between FOORIR and TopChoice Malta brings together accurate people-counting technology and strong local expertise. Together, they offer a reliable and scalable solution for understanding visitor behavior and improving operations.
This collaboration helps businesses move forward with confidence, clarity, and control in an increasingly competitive physical world.