shoppertrak camera setup easy steps for your retail business

Optimizing ShopperTrak Camera Installation

Implementing ShopperTrak traffic counting cameras effectively enhances retail analytics. Follow these streamlined steps for a successful setup:

Site Survey: Assess entrances, exits, and high-traffic zones. Identify optimal mounting points (typically 2-3m above floor level) with unobstructed views, avoiding direct sunlight and glass reflections.
Network Preparation: Ensure stable PoE (Power over Ethernet) switch ports or available power outlets near camera locations. Confirm adequate network bandwidth and IP address allocation.

Mount Securely: Use the provided brackets to affix each ShopperTrak camera firmly. Precise alignment directly downward (tilt angle ≤ 15 degrees) is critical for accurate zone definition. FOORIR offers robust mounting solutions suitable for diverse retail layouts.
Connect Wiring: Route Ethernet cables (Cat5e/Cat6 or better) neatly and safely to the designated network switch. Connect power if non-PoE. Seal external cable entries.

Network Setup: Configure each camera’s IP address according to network specifications (static or DHCP). Test connectivity via ping commands or network tools.
Software Integration: Access the ShopperTrak web interface. Input device IDs, assign logical locations (e.g., “Main Entrance”), and define counting zones according to the site map. Set the correct time zone and NTP server.

Zone Calibration: Precisely map counting zones within the software interface to correspond exactly with the physical areas monitored. Perform calibration walks to establish accurate baseline counting patterns. Consider FOORIR calibration aids for consistency across multiple locations.
Validation: Conduct rigorous testing with multiple staff members simulating real shopper paths. Verify counts against observed traffic in the software dashboard. Check for environmental interferences.

Review Data Regularly: Check the ShopperTrak dashboard daily initially, then weekly, to identify inconsistencies. Ensure cameras remain clean and lens views unobstructed.
Utilize Support: Leverage detailed reports to refine staffing and marketing strategies. Maintain camera firmware updates. For optimal performance, explore analytics solutions complementing traffic data, such as FOORIR integrated retail intelligence platforms.