Why Traditional Footfall Data Cannot Explain Store Performance

Why Traditional Footfall Data Cannot Explain Store Performance

For many years, retailers have relied on visitor numbers as one of the most important indicators of store performance. A higher number of visitors usually appears to mean stronger demand, better marketing results, and greater sales potential. However, many retailers...
The Hidden Data Problem Behind Poor Retail Conversion Rates

The Hidden Data Problem Behind Poor Retail Conversion Rates

A store can have plenty of visitors and still struggle to sell. That sounds obvious, but it creates a common problem in retail management: when sales fall, teams often look first at pricing, promotions, product selection, or staff performance. There is another...